Your newsletter is your storefront: BrokerMail now takes on your colours

A client opens your newsletter on a Tuesday at noon, between two files. For ten seconds, that is all they see of your firm that quarter. Those ten seconds say something: an established professional, or just another generic mailing.

Most brokers take care of their office, their nameplate, their handshake. The inbox, however, often remains the poor relation, even though it is the most frequent point of contact with the client between two renewal dates. That is the imbalance we have just corrected in BrokerMail.

The inbox, your most frequently visited storefront

Between the subscription and the next claim, years can pass without a client picking up the phone. All that time, your newsletter is often the only moment when you get to choose how you appear. The comparison sites, meanwhile, occupy the ground continuously.

Brokers still account for a little more than half of the insurance premiums collected in Belgium, according to Assuralia's distribution figures. That preference is also nurtured between two appointments, in small touches. A newsletter that looks dated then sends the wrong signal at the wrong moment: precisely when the client wonders whether the person across from them is keeping up with the times.

Caring for this point of contact is not a frill. It is a discreet way of reminding people, four times a year, that there is a professional behind the contract.

A newsletter in your colours, automatically

Until now, your firm's colour was mostly laid down as a flat block on a fixed template. From now on, BrokerMail starts from your brand colour and builds a genuine palette from it: a light background in your shade, headings dark enough to stay legible, buttons in your colour with text whose contrast is guaranteed.

In practice, you enter your colour once. The rest adjusts itself, across the whole email, while keeping one non-negotiable point: legibility. A light brand blue that read poorly as text on a white background is automatically darkened just enough to stay comfortable to read, including for a sixty-year-old client checking their mail on their phone, in full sunlight.

We have also added a new template, named Serene: clean typography, more space between elements, images with rounded corners, headings that can be read at a glance. The aim is not the stylistic effect, but the right impression: a send that looks like a serious firm in 2026, and that stays true to your identity rather than to an anonymous template.

The detail that changes everything: crisp visuals

There are flaws we never name but that the eye registers. A slightly blurry photo is one of them. On the old sends, article images were displayed at too small a resolution and then stretched, which gave a soft rendering on modern screens and high-resolution phones.

We now serve these visuals at full resolution, calibrated for high pixel-density screens. The difference cannot be described in a meeting, but it is felt on opening: a crisp image signals a firm attentive to detail, where a blurry image suggests the opposite. A small technical fix, for a large gap in perception.

You see the result before you send

Changing template should not be a gamble. In the editor, you now switch from one theme to another and your email recomposes instantly, with your real colours and your real articles. You validate exactly what your clients will receive, with no surprise at send time.

What this changes for you

Your newsletter is your firm's handshake in the inbox. From now on, it really looks like you: your colours, cleanly applied; legible text; crisp visuals; a rendering you control before every send.

BrokerMail is the emailing tool for the brokers of the NextMove ecosystem: the quarterly newsletter, in your image, without spending your evenings on it. You can see the details on the BrokerMail page.

Your client will always judge you in ten seconds. You might as well make those ten seconds work for you.